Everything a recruiting station hands out, stands behind or hangs on the wall — organised by the month it is needed and by the rule that pays for it. Under-$6 handouts, educator items, Future Soldier gear, booth kits and recognition pieces, all from one manufacturer.
Army recruiting runs on a calendar and a rulebook. The mission year opens 1 October and breaks into twelve monthly missions; prospecting starts two weeks out. What a recruiter may hand a prospect is capped at $6 an item, and $12 for a centre of influence, under USAREC Regulation 601-208. A unit coin is capped separately at $7.00 including shipping under TRADOC Regulation 672-6, and the recognition items in 10 U.S.C. § 2261 sit under $50. Four different ceilings, four different item classes. This catalog is built around them, so that what you are looking at on a page is already something your funding line can buy.
The mission year opens 1 October. This is the window to replace the banner that has faded, re-cover the table, and put the office back in front of the street before the first monthly mission closes.
Battalion Commander · Brigade A&PA Chief
Local advertising funds — Station Branding is one of the nine named spend-plan categories in UR 601-208 ¶2-1e
Station branding carries the Enterprise Army Brand, not a local or sub-brand (¶2-4a). A station logo of your own design conflicts with the regulation.
Twelve monthly missions, each opening with prospecting two weeks out. These are the hand-to-hand items — the icebreaker at the mall table and the traffic builder at the door.
Recruiting Centre Commander · 79R / 42T recruiters
Appropriated funds, through USAREC's supporting contracting office using Direct Funds — not the LAMP (¶2-4g)
$6 per item for a prospect. Recruiters may not top up with their expense allowance or personal funds (¶2-4g(3)).
The School Recruiting Program is the cornerstone of enlisted recruiting. Priority schools get a monthly visit; the people who open those doors — counsellors, principals, coaches, JROTC instructors — are centres of influence, and they carry a different ceiling.
Station Commander · school recruiter · Battalion A&PA
COI items at up to $12 each under ¶2-4e; COI event support is a separate line capped at $1,500 per event (UR 601-2)
COI event money pays only for meals, refreshments and non-alcoholic beverages — never giveaways. And nothing may be handed to a student at an ASVAB CEP session (USMEPCOM Reg 601-4).
Future Soldiers come into the office monthly and stay in contact biweekly from enlistment to ship date. That is six months of touchpoints with someone who has already signed — and who brings referrals, which USAREC calls a combat multiplier.
Station Commander · Future Soldier leader
Recruiting support funds; recognition items under 10 U.S.C. § 2261
USAREC TC 5-03.5 asks you to present Future Soldier certificates 'in a way the Future Soldier and family members will remember and want to display for years' — which is a frame, not a folder.
Total Army Involvement in Recruiting brings the Golden Knights, the Army Band and the demonstration units to your market. The Mobile Exhibit Company runs branded tractor-trailers across the country. What the station brings is the table, the tent and the reason to stop walking.
Battalion Commander · Brigade A&PA Chief · event OIC
Local advertising funds — Venue Sponsorship, National Event Support and TAIR are named spend-plan categories
TAIR funds may not buy exhibit booth space (UP 601-2-1). And nothing may be positioned so as to lack dignity — Appendix B-20 rules out novelty and drinking-reference items.
Recruiting is a hard tour and the recognition is what people keep. Ring the bell, make the box, retire the tour — these are the pieces that mark it, and they run on a different authority from anything handed to a prospect.
Company Commander · Battalion Commander · Sergeant Major
10 U.S.C. § 2261 recognition authority; unit coins under TRADOC Reg 672-6
Appropriated-fund coins may not be presented to contractor personnel, and TR 672-6 ¶2-2d bars giving them away as mementos. A coin marks an act, not an occasion.
The Army birthday is the one organisational anniversary USAREC's own regulation exempts from its ban on funding anniversaries. Add change of command, promotion and retirement, and the recruiting calendar carries a steady ceremonial load.
Command Sergeant Major · unit fund custodian · protocol
Unit funds for mementos; § 2261 for recognition items; appropriated funds only where a named authority applies
Organisational anniversaries are prohibited spending under UR 601-2 ¶3-12f — with the Army birthday exempt. Everything else in June needs its own line.
USAREC Reg 601-208 ¶2-4e: a personal presentation item for a prospect may not exceed $6 each, and $12 for a centre of influence. Written exceptions are staffed through USAREC ACofS G-7/9.
TRADOC Reg 672-6 ¶2-2a(5) caps unit coin medallions at $7.00 per unit including shipping, with a $7,500 annual ceiling per authorised individual. USAREC is a TRADOC command.
10 U.S.C. § 2261 and AR 601-2 ¶1-9h authorise commemorative coins, medals, trophies, badges, flags, posters and similar items under $50 each for recruiting and retention.
The FAR micro-purchase threshold since 1 October 2025 (90 FR 41872). Everything from there to $350,000 is reserved for small business under FAR 13.003(b)(1). Cardholder limits are set locally and are often lower — confirm yours.
Two things worth knowing before you order. Under ¶2-4g(1) only HQ USAREC and brigades procure PPIs; battalions buy with brigade approval. And under ¶2-4d every PPI must carry a call to action — so every item here is quoted with your call-to-action line included, not as an extra.
USAREC Regulation 601-208 ¶2-4e sets it: a personal presentation item may not exceed $6 each for a prospect, or $12 each for a centre of influence. Written exceptions are staffed by USAREC ACofS G-7/9. Unit coins are a separate category with a separate cap — $7.00 each including shipping under TRADOC Regulation 672-6 — and the recognition items named in 10 U.S.C. § 2261 sit under $50. Confirm the current figures with your G-7/9 or contracting office before you order; regulations are revised and we do not price against a number you cannot verify.
Under ¶2-4g(1), only HQ USAREC and brigades are authorised to procure PPIs, and battalions may purchase with brigade approval. Station-level buying of promotional items is outside that channel. Buys run through USAREC's supporting contracting office using Direct Funds, with day-to-day fulfilment through the Accessions Distribution Center credit system. We quote to whichever level is doing the buying.
We decorate from customer-supplied artwork, and the authorisation to use that artwork stays with you. 32 CFR 507.10 permits organisational insignia and badges on commercially manufactured articles only with written permission from the Army Trademark Licensing Program — and flatly prohibits reproducing decorations, service medals, service ribbons and lapel buttons on merchandise at all, which 18 U.S.C. §§ 701 and 704 back criminally. Send us the art you are authorised to use and we will produce it.
Proofs are free and unlimited until you approve one. Production time depends on the process — screen printing and embroidery are the quickest, pewter casting and coin production the longest because both start from a new die. Give us your in-hand date up front and we build the production schedule around it.
It varies by item and is listed on each product page. Pewter and coin work carries a higher minimum than printed or embroidered goods because of the tooling. Where the quantity you need is under our minimum we will say so and suggest the closest item that works, rather than quote something you cannot use.
Ask us and we will tell you exactly where we stand on registration and contract vehicles at the time you ask, in writing. We do not make claims about set-aside status, schedules or licensing on a catalog page. What we will say is that the band from the micro-purchase threshold to $350,000 is reserved for small business under FAR 13.003(b)(1), and that is the band most recruiting orders fall into.
Coins, pewter, apparel, drinkware, displays and awards, all made in house with free unlimited proofs. Give us your in-hand date and we build the schedule around it.
